Non-Identifiable Data: When you interact with MHD through the Site, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. MHD may store such information itself or such information may be included in databases owned and maintained by MHD affiliates, agents or service providers. The Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors’ Internet service providers. It is important to note that no Personal Data is available or used in this process.
In addition, we may use local shared objects, also known as flash cookies, to display content based upon what you view on our site and to personalise your visit. Flash cookies are different from browser cookies because of the amount and type of data and how that data is stored. Cookie management tools provided by your browser will not remove flash cookies.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the MHD Services, MHD often conducts research on its customer demographics, interests and behaviour based on the Personal Data and other information provided to us. This research may be compiled and analysed on an aggregate basis, and MHD may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. MHD may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.